CeraVe
Background
Lead strategist on CeraVe before and during its immense popularity on TikTok pinpointing cultural trends from #SkinTok and derm influencers for activation
Problem
CeraVe was looking for a way to use social media buys in an innovative way for its tentpole calendar moments (i.e. Cleanser Week)
Solution
Provided best-in-class media buys and solutions paired with activation write ups, innovative media buy ideas, and influencer strategies.