CeraVe

Background

Lead strategist on CeraVe before and during its immense popularity on TikTok pinpointing cultural trends from #SkinTok and derm influencers for activation

Problem

CeraVe was looking for a way to use social media buys in an innovative way for its tentpole calendar moments (i.e. Cleanser Week)

Solution

Provided best-in-class media buys and solutions paired with activation write ups, innovative media buy ideas, and influencer strategies.

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Walgreens

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Perrier x Dry January