Lacoste x Black Friday

Background

Lacoste was looking for a creatively-driven social media marketing campaign to drive sales during its Black Friday sale.

Problem

The brand was in need of a creative strategy that paired together media tactics 

Solution

Spearheaded a first-of-its-kind creative paired with data sales strategy for Lacoste’s Black Friday and Cyber Monday campaigns that led to over $1.5M in revenue, their most earnings on that holiday weekend ever


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