Lacoste x Black Friday
Background
Lacoste was looking for a creatively-driven social media marketing campaign to drive sales during its Black Friday sale.
Problem
The brand was in need of a creative strategy that paired together media tactics
Solution
Spearheaded a first-of-its-kind creative paired with data sales strategy for Lacoste’s Black Friday and Cyber Monday campaigns that led to over $1.5M in revenue, their most earnings on that holiday weekend ever