TaskRabbit
Background
In a quickly growing category, TaskRabbit saw an opportunity to better define their brand and create emotionally engaging connections with consumers.
Problem
TaskRabbit found that people care more about a job well done than doing it themselves – DIY is more Netflix entertainment than actual ambition – and used this human insight to drive growth.
Solution
Created a rollout plan for the “Task and You Shall Receive” TaskRabbit campaign from Tease to Launch to Sustain. Included in the social media driving tactics were Community Management and influencer activations working with DIY expert Brit from Brit+CO to surprise tweeters who wished for certain tasks in their home to be done. TaskRabbit brought to life the blissful feeling of a job well done and saw incredible results: 38% YoY increase in jobs booked, 56% YoY increase in new user sign-ups and 56% YoY increase in app downloads.